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Video: Estrella Jalisco Invites Soccer Fans To Support The Mexican National Team
Estrella Jalisco, the official beer of the Mexican National Team (SNM), announced today a unification campaign to bring together all soccer fans on the continent. The campaign, centered around the Adopted North American Soccer Team Agreement, encourages soccer fans in North America to join in and encourage the only North American team at the 2018 FIFA World Cup ™ - the SNM.
To mark the official launch, Estrella Jalisco has recruited the support of legends: Alexi Lalas from the US, Luis Hernández from Mexico and Dwayne de Rosario from Canada, who are calling on their compatriots to pledge support for the SNM. Together they will sign the Adopted North American Soccer Team Agreement, which celebrates what unites the continent and pledges soccer loyalty to Mexico for the 30 days of the FIFA World Cup ™ tournament, which begins on June 14.
A continent after a team
With neither the United States nor Canada competing at the 2018 FIFA World Cup ™, Estrella Jalisco sees an opportunity for neighbors to come together. Fans who encourage the SNM through the use of the hashtag #VamosPorLaEstrella will participate for a chance to win various awards, including a grand prize of becoming an official ambassador for Estrella Jalisco for the next four years, with access to Estrella Jalisco Unlimited and access to SNM Tour matches in the United States.
Estrella Jalisco launched a campaign earlier this year, rooted in pride for the Mexican National Team, called "Let's Go For The Star." The brand has endorsed the SNM as they play to become FIFA World Cup ™ champions, and seek to win the star on their shirt by winning the tournament. The inspiration of the campaign is not only to support the team, but also to unite all football fans in their passion.
Beer brings fans together
Representatives at the signing ceremony in Los Angeles hope that Estrella Jalisco's request, along with Mexico's proximity and status as a neighbor, will give fans in the United States and Canada the push they need to stand alongside the fans. Mexicans, famous for their pride and fervor.
“For all of us who love and support teams from the USA and Canada, this is a difficult summer. But we still have love and support to give, and that is why I am excited to help Estrella Jalisco welcome new fans, even if they are temporary, of the Mexico National Team,”said former soccer star Alexi Lalas. “I am proud to give my affection and my support to the Mexico National Team, and to adopt this team as my own… but only for the summer. You're welcome."
Estrella Jalisco is the Official Sponsor Beer of the Mexican National Team (SNM) in the United States. The 2018 FIFA World Cup ™ will take place this summer from June 14 to July 15, at 12 venues in 11 cities across Russia. Among the 32 teams classified are Mexico, Argentina, Spain, Brazil and Germany.
About Estrella Jalisco
Estrella Jalisco is a soft, refreshing and light beer from Mexico, with more than 100 years of tradition in beer making. Made in Jalisco, Mexico, the birthplace of tequila, Estrella Jalisco has 4.5 percent alcohol content. The brand was introduced in the United States in 2016, and is fast becoming a favorite among beer aficionados.