The vast majority of doctors agree that breakfast is the most important meal of the day, according to the American Journal of Clinical Nutrition. After spending an average of 8 hours sleeping, our body needs this energy recharge to optimally start daily activities. However, according to data released by an advance study by The NPD Group, 60 million Americans do not eat or drink anything in the morning. It is within this framework that The Breakfast Project was born, which with actress Salma Hayek as its spokesperson, seeks for people in the United States to consent to the importance of breakfast and include the consumption of milk within it.
Accompanied by dietitian Su-Nui Escobar, MS, RD / LD, Hayek joins the National Milk Mustache Campaign “got milk? ®”with the aim of encouraging American families to start their day with a nutritious breakfast that includes milk. "My days are always super busy, always very hectic, and I have to juggle so many things at once, but I wouldn't skip breakfast in my dreams," said Hayek, who showed off the new mustache TV commercials and ads today. milk that will be part of the The Breakfast Project campaign. “I recognize how valuable it is to start the day with a healthy breakfast that includes milk. It is a special moment that I can share with my family, and feel good that my daughter is starting her day in the best possible way.”
For the first time since the launch of the “got milk? ®” campaign in 1993, the face of the campaign will be bilingual TV commercials in Spanish and English. One of the commercials titled "Come drink your milk" shows the family tradition of drinking milk, while the second titled "Midnight Race" handles a touch of humor, showing the lengths Hayek would go to to make sure his family have milk in the mornings.
To learn more about the importance of eating a nutritious breakfast each morning that includes milk, visit The Breakfast Project Facebook page.
Photo courtesy: Got milk? ®