How Music Influences During The Confinement We Go Through

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How Music Influences During The Confinement We Go Through
How Music Influences During The Confinement We Go Through
Video: How Music Influences During The Confinement We Go Through
Video: SCP Confinement Special - Anomalies! 2023, February
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Deezer Reveals the Mood of Several Generations in Times of Isolation Through Global Research with 11,000 Respondents

More than 1/3 of people around the world are using audio content to create a romantic atmosphere during home lockdown

  • People in the Middle East are using podcasts to fight loneliness, while Europeans and Americans turn to music for help
  • 'Generation Z' and 'millennials' are looking for self-care and wellness content to listen to
  • Trauma expert Dr. Sarita Robinson explains the psychology of isolation and shares tips for dealing with it, including the best type of audio content to listen to these days.

Each story has two sides and with isolation it is no different. Some people are watching romance flourish at home. Others have never felt more alone. In both cases, people use music, podcasts, and audiobooks to deal with the running of the bulls. These are some of the findings from new consumer research by global streaming audio service Deezer. The survey includes 11,000 people in eight countries. one

Love in the running of the bulls

We may be trapped at home, but that doesn't mean we lose love. More than a third of respondents (37%) worldwide are playing romantic audio content at home to keep the spark alive. Men are taking the lead, with 41% listening to romantic audiobooks and music, compared to 33% of women. Across the world, listeners in the Middle East and North Africa tend to receive more romantic audio content (61%), followed by the US (54%) and Brazil (43%). However, Europeans are less likely to listen to romantic audios. The French are not so interested in "ooh-la-la" (33%) and interest falls further in Germany, to less than a quarter (23%); and less than one in five Brits (18%) tune in to this type of content.

When it comes to relationship podcasts, Deezer has also seen a dramatic 145% increase in daily active users, worldwide, since early March. People are listening twice as long today compared to early March, going 40 minutes from an average of 20 minutes.

There could be a scientific explanation for this. We asked Dr. Sarita Robinson, Senior Lecturer, University of Central Lancashire School of Psychology, to comment on this. She says that “the rise in romantic music during the confinement could be driven by increases in people's oxytocin levels. During times of stress, we are more likely to produce oxytocin, the love hormone, and this in turn leads to more 'caring and friendship' behaviors.” two

There are also generational differences. Almost half (45%) of 'millennials' (25-34) and 'Generation X' (46%) use audio content to 'set the fire' with their partner. But only one in five baby boomers (19%) is doing the same. Also, 'Generation X' is buzzing with Deezer's 'House of Love' playlist.

Having “time for us” is especially important for lovers in homes with five or more people. They are more likely to 'stream' to get used to with their partner (45% compared to only 30% of those who live with a person). Income can also influence how playful you feel. More than two-thirds (67%) of the highest-income respondents are using audio content to create a romantic atmosphere, compared to only 27% of the lowest-paid streamers.

“It doesn't surprise me that more people want to get closer to their partners. Being locked together can make tensions easily rise. So when you live in a crowded house like me, music, podcasts and audiobooks can definitely put you in the right frame of mind to make your partner fall in love. As a German, I was surprised to see Germany second to last, but my wife probably wasn't. I am reassured by the fact that we were not the last,” said Alexander Holland, Deezer Chief Content Officer.

Loneliness in the running of the bulls

Not everyone is being loved during the confinement. The 'generation Z' and the 'millennials' suffer the most from isolation. Nearly a fifth of 'Generation Z' (19%) and 17% of 'millennials' have experienced a significant decrease in mood since the first two weeks of confinement, compared to only 7% of over 55 years.

Younger generations are also more likely to be "depressed" in the running of the bulls (18% 18-24 years old vs. 9% 55+ years old). That explains why 19% of 'Generation Z' listen to audiobooks to sleep and 24% listen to music to combat loneliness. People between the ages of 45 and 54 seem to be coping better with the running of the bulls and use music primarily for relaxation (59%).

Dr. Robinson comments: “Music can help us get up when we feel alone. Audio content is useful as it breaks the silence that can be overwhelming. Podcasts and audiobooks act as a distraction and take up the time until we have the next phone call or video chat.”

But depression isn't just related to age, income also makes a difference. People with high incomes are almost twice as likely to listen to audio content to combat loneliness as those who earn less (41% in low income compared to 79% of people with high income).

Who you live with can play a role in how isolated you feel during the closure. Surprisingly, those living with grandparents, many of whom are considered vulnerable, are more likely to listen to music in order to stop feeling lonely (41%, compared to 33% of people living alone). Almost a third (31%) of adults with children in the home also use music to avoid feeling alone in the confinement.

People are also welcoming podcasts. A fifth (19%) of people living with a partner, and almost a third (30%) of those living with housemates, listen to 'podcasts' to feel less isolated. Almost a quarter (24%) of people who live alone say that podcasting helps them feel better. This explains why some of them are listening to more 'podcasts' (26%) and others have started for the first time during confinement (19%).

Cheer up in the running of the bulls

How we deal with loneliness also depends on where we live. People in the US are three times more likely to listen to podcasts to combat loneliness (15%), compared to France (5%) and the UK (7%). Elsewhere, one in ten Germans and Brazilians struggles with the feeling of being alone with podcasts.

The melodies are also helping us feel better. Americans (58%) are proactively listening to more music to improve their mood, and some are even sharing it. We found that 25% of Americans are streaming music with friends when they meet on Zoom, Skype, or Houseparty.

Dr. Robinson added: “Humans are social creatures, and therefore the drive to connect with others is very strong. During the confinement we have been using many different types of online communication to help us keep in touch with our loved ones and avoid loneliness. If we are able to connect with people on a deeper and more meaningful level, even when we are physically separated, we can reduce our feelings of loneliness.”

Wellness content that focuses on relaxation, mindfulness and self-improvement also helps us overcome isolation. Those in the Middle East are more likely to turn to wellness audio content (73%) followed by Brazilians (61%). Americans follow closely (53%), while only 31% search for wellness content in France, Germany, and the UK. It appears that people with high incomes are also more likely to search and listen to wellness content compared to people with lower wages (73% vs. 41%).

Deezer's Alexander Holland added: “No one is immune to depression and loneliness. The good news is that audio can provide some relief when we need it most. That is why we select 'playlists' and dedicated channels for our users. After all, we are in this together."

Dr. Robinson concludes: “Blocking is hard on everyone's mental health. We need to take the time to adopt new strategies to help us deal with this difficult time. As a survival psychologist, I know that challenging events can have a positive impact on people's lives. Here are four quick tips on how you can use audio to overcome this confinement:

  1. Repeated exposure to the news can negatively affect our mood. If you start to feel overwhelmed by the current situation, it's time to distract your brain so you don't reflect on things you can't fix. Turn on a comedy podcast and listen to something encouraging and joyful.
  2. Just because we need to be physically separate doesn't mean we can't connect socially. Put on music and then activate a video chat and learn a dance routine with your friend or organize a music contest.
  3. If you feel tense, put on your favorite animated songs and sing and dance. This can be a great way to release musical tension, making you breathe more deeply and lift your spirits.
  4. The crisis can be a catalyst for change. If you're having a period of self-reflection, embrace it and download some inspiring audiobooks and podcasts to support your new you chapter.”

Whether you're calling for romance or battling solitude in the running of the bulls, Deezer's ' At Home ' channel has music and 'podcasts' to keep you entertained.

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