Estée Lauder's Latin Face

Estée Lauder's Latin Face
Estée Lauder's Latin Face
Video: Estée Lauder's Latin Face
Video: FULL FACE ESTÉE LAUDER HOLIDAY KIT 2023, February
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Estee Lauder_Joan Hilary Constance Liu Wen
Estee Lauder_Joan Hilary Constance Liu Wen

The beautiful Puerto Rican Joan Smalls Rodriguez, 22, is the first Latina to be part of the bouquet of beautiful models that represent Estée Lauder worldwide. The news was released in December, but last week we had the opportunity to get to know it at the event organized by the brand to commemorate women and beauty, and in which the new multicultural philosophy of the brand was announced: "Every Woman can be Beautiful ". "It is a dream. It is an opportunity that is not offered to many. I feel very blessed," said the native of the town of Hatillo. The other three spokespersons for the brand were also present: the American Hilary Rhoda, the French Constance Jablonski and the Chinese Liu Wen.

During the celebration, two new skin products were also presented: the Even Skintone Illuminator and the Idealist Cooling Eye Illuminator, ideal to match all types of complexion, and which come onto the market in the middle of the year. "Beauty is universal," Smalls said after the presentation, highlighting the importance of the Hispanic market to the company. According to her, the most rewarding part of this experience is being able to make Latinas feel identified. "May it be a voice … and may a younger generation see that I am like her."

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