When something is too good to be true, it is most likely not. This is the case of the Nivea brand slimming creams.
After disclosing that the “My Silhouette!” Cream With Nivea's Bio Slim Complex would help consumers lose weight, Beiersdorf, the company that produces Nivea products, had to pay a year, it was reported on television and the Internet that when using the cream “My Silhouette!” consumers would lose weight.
In the television commercial, a woman appears who after putting the cream on her stomach and legs, discovers that an old pair of jeans now looks good on her, while in the dubbing a voice says that the cream helps define the appearance of the silhouette and that you can see noticeable changes in the firmness of the skin within four weeks.
On the Internet, the company bought some sponsored searches on Google. Thus, when consumers searched for words like "small waist" or "stomach fat" they found advertisements for "My Silhouette!" that implied that said cream would help them lose weight.
The company is now banned from saying that any product applied to the skin helps to lose weight, and anything they say has to be scientifically confirmed.
The lesson is: The only way to lose weight is with diet and exercise. Easy does not always work.