SheaMoisture products are made with certified natural and organic ingredients of reference, which is why they have become a benchmark in the curly and natural afro community. Her products are on the number one list of many bloggers and for the first time she is launching a television commercial, where she exalts the beauty of afro and curly hair through the voice of several women.
Spokesmen for the brand explain their vision: "We have seen that the canons of beauty have always been dictated and we are fighting to change that." And it is that through the #BreaktheWalls campaign they not only want to promote their products, but also enhance the beauty of the afro or curl-haired girls who one day felt mocked, for having a “different” type of hair; and at the same time claim them with special products for your hair type.
“Many times people made jokes about my hair and did not know how to take it. When you say #BreaktheWalls, you are supporting a natural look,”said the participants of the campaign, who also released a voice of encouragement so that women who feel insecure about their hair and type of beauty feel comfortable with themselves and celebrate its natural beauty.
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