Reina Rebelde Launches "La Jefa", The New Lipstick That Will Conquer You This Season

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Reina Rebelde Launches "La Jefa", The New Lipstick That Will Conquer You This Season
Reina Rebelde Launches "La Jefa", The New Lipstick That Will Conquer You This Season
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Reina Rebelde has just released a new shade of her famous lipsticks that promises to be the basic of the season! “La Jefa” is the new lipstick color that you will find in her Reina Rebelde Bold collection. This high-density lipstick will last you for hours and gives you full coverage, plus it has not been tested on animals

“La Jefa was inspired by the incredible Latino women and leaders that I have been privileged to meet. Their stories of courage and determination speak of an inner power and boldness that is changing the world. One of Reina Rebelde's fundamental principles has always been to highlight the women in our community, share their travels and create tones that truly reflect them,”says Regina Merson, founder and executive director of Reina Rebelde.

“The Boss took over two years to create: She wanted to capture the mood and confidence of current and aspiring Latino leaders who are starting businesses, enrolling in higher education, running for public office, and breaking barriers of all kinds in numbers record. Its energy is contagious”, she adds.

Some of the country's most notable Latina businesswomen will be amazed by La Jefa, hoping that every woman will be inspired to share her La Jefa story online through the Reina Rebelde campaign hashtag: #LaJefaRising. Reina Rebelde aims not only to celebrate today's female bosses, but to inspire the next generation of Latina entrepreneurs. To that end, Reina Rebelde will proudly donate a portion of La Jefa's launch sales to the LOVE (Latinas On the Verge of Excellence) Mentoring Program in support of its continued efforts to mobilize the next generation of Latino leaders.

For more information about Reina Rebelde and to buy products, visit www.ReinaRebelde.com.

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