Fashion Week In New York: The Look Of ORGANIC By John Patrick

Fashion Week started in New York and we were dazzled by the work of Aveda and the hairstyle they created for the organic clothing brand parade ORGANIC by John Patrick: a half tail with a braid that falls apart in waterfalls.

"It looks like the medium tousled hair of a teenager but with a little more glamor, inspired by the image of the typical half-tail that models make when they are not working (and that is super cool precisely because of its imperfection)," he said. the designer. "The collection is based on the 90s, full of textures that do not go with each other. I love how the hair is beautiful and messy, echoing the" grunge "wave of clothing."

The hairstyle was created by Aveda's Antoinette Beenders, who sprayed Aveda Pure Abundance Hair Potion into the hair to give it a matte texture (running fingers through roots to add volume). Then she combed the top of her head with a coarse-toothed comb to create a super "rough" look (without touching the tips), and poured Aveda Air Control Hairspray for light hold. Using a Mason Pearson brush, lightly brush the top of the hair to untangle the whipped portions (leaving a natural streak to create). To create the textured half-tail, she parted two strands (one inch) from the top of each ear, and secured with hooks in the center and then as the strands intertwined to the underside of the head. She sprayed Aveda Control Force Firm Hold Spray.