The Gucci Cruise collection ad campaign was banned in Britain by the British Advertising Standards Agency (ASA) because of the model's "sick thinness".
The publication of the announcement, which came out last December in the digital edition of The Times, accompanied by a video, has been banned again. The Italian firm has defended itself alleging that the campaign is aimed at "an adult and sophisticated audience", adding that the image is "natural".
The photograph shows a model wearing a long, patterned dress. ASA considers that "its silhouette and arms seem too skinny", as well as that the makeup further enhances its "emaciated appearance". In conclusion, it rules that the woman seems "sick with her thinness".
The agency called Gucci's advertising "irresponsible" and added that "NGOs campaigning against extreme thinness in fashion advertisements and catwalks have been complaining that an unreal physical pattern is promoted among women."
Gucci is not the only one that has had to face censorship of its ads. A few months ago, a Yves Saint Laurent campaign was sanctioned for the model's extreme thinness. The reason was protests by readers of Elle UK magazine, in which the ad appeared. Months later, an advertisement for Miu Miu (Prada) was banned alleging that it promoted child sexual exploitation.
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